Canton fair: home appliance independent brand sales growth

Often participate in the Canton fair people usually have a common feeling — tens of thousands of exhibition taichung, the coolest dazzle, the most attractive merchants eyeball, is often located in the home appliances exhibition area — 100 “three color laser TV, thin-walled refrigerator, the cost of more than 100,000 yuan of transparent TV screen… All sorts of new products make a person dizzying, and these “black science and technology”, all come from brand of home appliance of domestic independent.

April 15, the first phase of the 125th Canton fair officially opened. The first phase will be held from April 15 to 19. The exhibition will focus on electronics and home appliances, lighting, vehicles and accessories, machinery, hardware tools, building materials, chemicals and energy products. guangzhou massage

Wang xueliang, product manager of hisense international marketing co., LTD in Qingdao, told the national business daily that in the first three months of this year, hisense international’s sales revenue was 1.109 billion us dollars, of which the sales revenue of its own brands accounted for 59.6%. “In the us market, hisense brand sales increased significantly by 150.9 per cent year-on-year.”

“Trade frictions between China and the us have had little impact on us. The European and American markets are also the focus of our overseas market layout.

  

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